(1992: Foundation of Miraculix ltd.)
European business units with typically 250 to 5,000 employees who implement transformation programs across different departments and locations.
Former guest lecturer or expert in International Marketing at the Swiss universities EMBA.UZH.ch, BFH.ch, FHNW.ch, HSLU.ch, FHGR.ch, UNI.li
How did the company name «Miraculix ltd.» originate? During the preparation of my company I noticed that the key values of my professional work are embodied very aptly by the character of the druid Miraculix in the Asterix comics stories. Even if or precisely because Miraculix doesn't really fit into the serious business world, I decided on this name. And it still suits me today.
Wikipedia.org: «Miraculix is a person of respect who still stands above the chief in respect, but to whom he is strictly loyal. Intellectually, he is superior to Majestix and the only male villager who does not usually engage in combat.»