My mandates

Current mandates

  • Since 2020/10 Member of the Board of Directors of a supplier of automated transport systems for production and logistics centres
  • Since 2019/4 Manager of a transformation program (digital workspace, move to cloud, new way of working) in international group with 50'000+ employees.
  • Since 2017 Strategy and Management Consulting at a lessor of over 400 construction cranes
  • Since 1998 Co-founder and main owner of a Swiss export network with 150 agents in 50 countries

Past mandates

  • 2018-2019 Program Manager for the digital transformation of the ice hockey club Zug with about 100 project members (press: article 1, article 2, article 3)
  • 2017 Advisor, developing a digital roadmap for an international personnel development company with around 5,000 employees
  • 2016 Project manager of the start-up phase of the new «Swiss Center of Applied Underground Technologies (SCAUT)», initiated by Implenia, Sika, Amberg and other industrial companies
  • 2013-2017 Manager of various programs for performance optimization, organizational and management development in an industrial group with around 3,000 employees
  • 2012-2014 Co-founder, co-owner and managing director of the Swiss branch of a German consulting firm in the field of Lean Six Sigma
  • 2011-2013 Zurich representative of an initiative for Swiss entrepreneurship
  • 2009-2010 Project manager for the conception and realization of the new internet presence of Lehrmittelverlag Zürich
  • 2006-2013 Consultant and project manager for IT solutions in administrations and industrial companies
  • 2006-2012
    Switzerbase AG: Co-founder and managing partner of a web-based Internet brokerage platform with video portraits of Swiss asset managers (Video of the start event at the Hotel Widder Zurich und TV report by SRF 10vor10)
  • 2005-2007 Senior advisor in seven M&A mandates (acquiring and selling of companies) with purchase prices ranging from 5 to 70 million euros
  • 2004-2006 Initiator and implementer of a business model for outsourcing office work from Swiss SMEs to India
  • 2004-2008 Co-founder and board member of an Internet brokerage platform with 500+ portraits of internationalization experts
  • 2004-2005 Freelance marketing manager for the establishment of a new business unit for complementary medicine products
  • 2003-2006 Board member of a software development company in the field of websites and webshops
  • 1994-1995 Freelance project manager for the implementation of an ERP system in an industrial company with 600 employees
  • 1992-1994 Freelance head of a team of 15 programmers in the development of an corporat IT solution (ERP)

(1992: Foundation of Miraculix ltd.)

My clients

European business units with typically 250 to 5,000 employees who implement transformation programs across different departments and locations.

My services

  • Client goals
    Establishment, expansion and transformation of corporate divisions
  • My role
    Task force or program manager on a mandate basis
  • My strength
    Mobilization of larger workforces towards a common goal through easy understandable vizualisations of complex issues

My profile


  • Origin
    Swiss citizen, born in Basel, raised in Lenzburg/AG, since 1989 in Baden/AG
  • Family
    Married, two daughters (2002 and 2004)
  • Languages
    DE (mother tongue), EN (very good), FR and IT (basic)


  • 2018-2020
    Executive MBA in Digital Transformation,
    Master thesis: summa cum laude (6.0/6.0)
  • 2012-2013
    Lean Six Sigma Black Belt (theory diploma without project),
  • 1995-1996
    Full-time studies and intermediate diploma in Orga. Psychology,
  • 1992-1993
    Study and certificate of the school for young entrepreneurs,
  • 1988-1989
    Degree and Diploma in Industrial Engineering,
  • 1982-1985
    Full-time studies and BSc diploma in Electrical Engineering,


Former guest lecturer or expert in International Marketing at the Swiss universities,,,,,

Company name «Miraculix»

How did the company name «Miraculix ltd.» originate? During the preparation of my company I noticed that the key values of my professional work are embodied very aptly by the character of the druid Miraculix in the Asterix comics stories. Even if or precisely because Miraculix doesn't really fit into the serious business world, I decided on this name. And it still suits me today.

Attributes of the character«Miraculix»

  • Freedom
    Self-determined, outside the tribal hierarchy and yet highly respected by all
  • Integrity
    Anyone who lives consistently according to ethical principles can be trusted blindly.
  • Wisdom
    Constant and attentive observation, questioning and creation creates inner wealth.
  • Leverage
    You can even win wars with a small bottle of potion.

Attributes of the «Comics» medium

  • Graphics
    Images say more than words and penetrate deeper into the human brain.
  • Metaphors
    Archetypal models, analogies and symbols evoke strong associations.
  • Story telling
    Stories are more easily and sustainably absorbed than facts.
  • Humor
    Those who can laugh about their own shortcomings stand well in life. «Miraculix is a person of respect who still stands above the chief in respect, but to whom he is strictly loyal. Intellectually, he is superior to Majestix and the only male villager who does not usually engage in combat.»


  • Name
    Miraculix ltd.
  • Office
    Mueslenstrasse 13, 5406 Baden-Ruetihof, Switzerland
  • Website
  • E-mail
  • Owner
    Daniel Isler
  • Founded
  • Register ID
  • Comp. ID
  • Webhosting